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Reading
C. K. Prahalad: The Future of Competition: Co-Creating Unique Value with Customers
Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
Chuck Brymer: The Nature of Marketing: Marketing to the Swarm as well as the Herd
Daniel Pink: A Whole New Mind: Moving from the Information Age to the Conceptual Age
Mihaly Csikszentmihalyi: Good Business : Leadership, Flow, and the Making of Meaning
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