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August 20, 2009

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HD4080

Interesting blog, Anne, but it’s missing an important part of the equation: Generation Jones (born 1954-1965, between the Boomers and Generation X). Google Generation Jones, and you’ll see it’s gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report forecast the Rise of Generation Jones as the #1 trend of 2009. Here's a page with a good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html

It is important to distinguish between the post-WWII demographic boom in births vs. the cultural generations born during that era. Generations are a function of the common formative experiences of its members, not the fertility rates of its parents. Many experts now believe it breaks down more or less this way:

DEMOGRAPHIC boom in babies: 1946-1964
Baby Boom GENERATION: 1942-1953
Generation Jones: 1954-1965
Generation X: 1966-1978

Here is an op-ed about GenJones as the new generation of leadership in USA TODAY:
http://www.usatoday.com/printedition/news/20090127/column27_st.art.htm

Anna Pollock

Thank you HD4080 for taking the time to make such useful input.
I agree that Gen Jones is quite different to the Boomer generation and also believe they will have their work cut out in the next 10-15 years as they assume leadership across the Board.
They seem to be getting recognition finally.
Pontell wrote his book some 8 years ago - Obama's election has helped to draw attention to the distinction between a "Joneser" and a "Boomer" but we have yet to see how they will lead.

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